Food trucks have become the evolutionary ladder from the traditional sidewalk food cart. I mean, who doesn't love a good outdoor meal? I love these mobile hot spots that serve food from pizza and burgers as well as culinary creations of unique sandwiches, fresh seafood and delectable desserts. All of my favorite food trucks excel in providing a hearty, home cooked meal at a fair price and with wonderful service. The quality found at many of these eateries is as such that I often times find myself enjoying a meal from a food truck at least 2-3 times each week. However, in the last few years of covering the food truck scene in South Florida, I've noticed some uncomfortable trends. With the widespread growth of these trucks and carts around the area, a battle for territory and spots at local events has become a matter of, “who do you know?”
Despite all of this, food trucks have become very popular for those who enjoy killer recipes and for those seeking a new business. However, for some this food truck scene is short-lived. It isn't easy, and if you think it is you’re already setting yourself up for disappointment. As with any small business, be prepared to devote all of your time to your new endeavor. Be ready to start your day early in the morning prepping food, work throughout afternoon, and most likely late nights. And keep in mind, this is not your typical weekday job, it is essential you work on the weekends to succeed in this business. Licensing and permits are always required, not to mention dealing with South Florida's bipolar weather, promoters and the competition. It is important to understand that just because others have been successful in the food truck business doesn't mean everyone will be. As someone who is very familiar with this niche industry, it is disheartening to attend one of these food truck gatherings only to recognize roughly 2 out of the 12 trucks in the line-up. Those short-lived trucks with mediocre food are only hindering the growth of this otherwise great concept. As a veteran of these events it is slightly different for me as I always know what’s good and before going to any gathering I make sure to research the line-up so I know what to expect. But for a family of 4 that is new to the scene, spends their time to park and stand in some of the outrageous lines, and then pays $40-$50 at the event for food from a subpar truck, the experience can be one that does not necessarily encourage a return visit.
Despite all of this, food trucks have become very popular for those who enjoy killer recipes and for those seeking a new business. However, for some this food truck scene is short-lived. It isn't easy, and if you think it is you’re already setting yourself up for disappointment. As with any small business, be prepared to devote all of your time to your new endeavor. Be ready to start your day early in the morning prepping food, work throughout afternoon, and most likely late nights. And keep in mind, this is not your typical weekday job, it is essential you work on the weekends to succeed in this business. Licensing and permits are always required, not to mention dealing with South Florida's bipolar weather, promoters and the competition. It is important to understand that just because others have been successful in the food truck business doesn't mean everyone will be. As someone who is very familiar with this niche industry, it is disheartening to attend one of these food truck gatherings only to recognize roughly 2 out of the 12 trucks in the line-up. Those short-lived trucks with mediocre food are only hindering the growth of this otherwise great concept. As a veteran of these events it is slightly different for me as I always know what’s good and before going to any gathering I make sure to research the line-up so I know what to expect. But for a family of 4 that is new to the scene, spends their time to park and stand in some of the outrageous lines, and then pays $40-$50 at the event for food from a subpar truck, the experience can be one that does not necessarily encourage a return visit.
Owning a food truck takes a lot of hard work and dedication and it is a great way to expand an existing restaurant or break into the food industry. Variety is always good but on the flip side, too much of something can be a bad thing. As a customer I look for 3 simple things: the menu, customer service and the quality of the food. If any of these are off, trust me I will not be coming back. Also showing a little bit of professionalism couldn't hurt. Just because you’re in good with some promoter or have plenty of followers on any social media outlet doesn't necessarily mean your food is worth eating. Remember that.